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  • Profile picture of M.Fathoni

    M.Fathoni and Profile picture of Saifoe El UnasSaifoe El Unas are now friends 26 minutes ago

  • Profile picture of Joshua M Frank

    Joshua M Frank wrote a new post, Do Credit Card Users Systematically Underestimate Their Interest Rates? Evidence from the Survey of Consumer Finances, on the site Marketing Corner 47 minutes ago

    ThumbnailJournal of Public Policy & Marketing 30(1): 133-139 Abstract This study examines credit card penalty pricing using data from the Survey of Consumer Finances. In particular, the author uses a flag in the data set […]

  • Profile picture of Thomas C Kinnear

    Thomas C Kinnear wrote a new post, In the Beginning: The Founding of Journal of Public Policy & Marketing, on the site Marketing Corner 47 minutes ago

    ThumbnailJournal of Public Policy & Marketing 30(1): 59-59

  • Profile picture of Susan D Myers

    Susan D Myers wrote a new post, Direct-to-Consumer Advertising: Exposure, Behavior, and Policy Implications, on the site Marketing Corner 47 minutes ago

    ThumbnailJournal of Public Policy & Marketing 30(1): 110-118 Abstract This research investigates the influence that the proliferation of prescription drug advertising has on consumers’ purchase decisions by evaluating how […]

  • Profile picture of William L Wilkie

    William L Wilkie wrote a new post, Advancing the Study of Marketing’s Impacts on Society: JPP&M as a Keystone of the Academic Infrastructure, on the site Marketing Corner 47 minutes ago

    ThumbnailJournal of Public Policy & Marketing 30(1): 56-58

  • Profile picture of Betsy D Gelb

    Betsy D Gelb wrote a new post, Advertising and Policy Insights for the Voter Versus Customer Trade-Off, on the site Marketing Corner 47 minutes ago

    ThumbnailJournal of Public Policy & Marketing 30(1): 96-99 Abstract The Supreme Court decision allowing corporations to promote candidates close to an election raises many relevant marketing questions: Will doing so […]

  • Profile picture of William L Wilkie

    William L Wilkie wrote a new post, Introduction to the History and Evolution of Journal of Public Policy & Marketing: The Editors Speak, on the site Marketing Corner 47 minutes ago

    ThumbnailJournal of Public Policy & Marketing 30(1): 55-55

  • Profile picture of Ronald Paul Hill

    Ronald Paul Hill wrote a new post, Whither Marketing and Public Policy Research? or Has Public Policy and Marketing Come of Age?, on the site Marketing Corner 47 minutes ago

    ThumbnailJournal of Public Policy & Marketing 30(1): 86-88

  • Profile picture of David Crockett

    David Crockett wrote a new post, Immigration, Culture, and Ethnicity in Transformative Consumer Research, on the site Marketing Corner 47 minutes ago

    ThumbnailJournal of Public Policy & Marketing 30(1): 47-54 Abstract Immigration, culture, and ethnicity (IC&E) research has a lengthy history in consumer research, though most research focuses narrowly on identity (and […]

  • Profile picture of J Craig Andrews

    J Craig Andrews wrote a new post, Broadening Journal of Public Policy & Marketing’s Outreach: My Tour of Duty as Editor, on the site Marketing Corner 47 minutes ago

    ThumbnailJournal of Public Policy & Marketing 30(1): 76-80

  • Profile picture of Linda Scott

    Linda Scott wrote a new post, Beyond Poverty: Social Justice in a Global Marketplace, on the site Marketing Corner 47 minutes ago

    ThumbnailJournal of Public Policy & Marketing 30(1): 39-46 Abstract The social justice paradigm, developed in philosophy by John Rawls and others, reaches limits when confronted with diverse populations, unsound […]

  • Profile picture of Patrick E Murphy

    Patrick E Murphy wrote a new post, The Early Years of Journal of Public Policy & Marketing, on the site Marketing Corner 47 minutes ago

    ThumbnailJournal of Public Policy & Marketing 30(1): 64-67

  • Profile picture of Andrea Prothero

    Andrea Prothero wrote a new post, Sustainable Consumption: Opportunities for Consumer Research and Public Policy, on the site Marketing Corner 47 minutes ago

    ThumbnailJournal of Public Policy & Marketing 30(1): 31-38 Abstract This essay explores sustainable consumption and considers possible roles for marketing and consumer researchers and public policy makers in addressing […]

  • Profile picture of Merlyn A Griffiths

    Merlyn A Griffiths wrote a new post, Hubble Bubble Trouble: The Need for Education About and Regulation of Hookah Smoking, on the site Marketing Corner 47 minutes ago

    ThumbnailJournal of Public Policy & Marketing 30(1): 119-132 Abstract A Middle Eastern tradition, hookah smoking involves burning flavored tobacco heated by charcoal, creating smoke that is filtered through water and […]

  • Profile picture of Cornelia (Connie) Pechmann

    Cornelia (Connie) Pechmann wrote a new post, Navigating the Central Tensions in Research on At-Risk Consumers: Challenges and Opportunities, on the site Marketing Corner 47 minutes ago

    ThumbnailJournal of Public Policy & Marketing 30(1): 23-30 Abstract A perennial problem in social marketing and public policy is the plight of at-risk consumers. The authors define at-risk consumers as marketplace […]

  • Profile picture of Terrance G Gabel

    Terrance G Gabel wrote a new post, Toward a Public Policy and Marketing Understanding of Lobbying and Its Role in the Development of Public Policy in the United States, on the site Marketing Corner 47 minutes ago

    ThumbnailJournal of Public Policy & Marketing 30(1): 89-95 Abstract A key aspect of the public policy development process in the United States is marketing-laden competition among interest groups aiming to influence […]

  • Profile picture of Debra L Scammon

    Debra L Scammon wrote a new post, Transforming Consumer Health, on the site Marketing Corner 47 minutes ago

    ThumbnailJournal of Public Policy & Marketing 30(1): 14-22 Abstract The 2010 Patient Protection and Affordable Care Act is intended to transform the U.S. health care system. Its success will require the transformation of […]

  • Profile picture of Debra L Scammon

    Debra L Scammon wrote a new post, Four Among Seven: Midway in the History of Journal of Public Policy & Marketing, on the site Marketing Corner 47 minutes ago

    ThumbnailJournal of Public Policy & Marketing 30(1): 72-75

  • Profile picture of Lauren G Block

    Lauren G Block wrote a new post, From Nutrients to Nurturance: A Conceptual Introduction to Food Well-Being, on the site Marketing Corner 47 minutes ago

    ThumbnailJournal of Public Policy & Marketing 30(1): 5-13 Abstract The authors propose a restructuring of the food as health paradigm to food as well-being. This requires shifting from an emphasis on restraint and […]

  • Profile picture of Elyria Kemp

    Elyria Kemp wrote a new post, Resistance and Risk: Examining the Effects of Message Cues in Encouraging End-of-Life Planning, on the site Marketing Corner 47 minutes ago

    ThumbnailJournal of Public Policy & Marketing 30(1): 100-109 Abstract Several organizations have made efforts in their marketing communications to encourage consumers to make decisions about death care and other […]

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